To be successful with a broad differentiation strategy, a company must be more adept than rivals in using the most economical types of value drivers, so as to keeps the costs of achieving strong differentiation quite low. spend a sufficient amount on advertising to convince buyers that the company's product/service is well worth the premium price the company is charging. do a better job than rivals of incorporating the largest feasible number of uniqueness drivers into the company's value fhain activities. incorporate a combinatio of features and attributes into its product offering that will not only be attractive to a broad range of buyers but also be unique and different enough to stand apart from rivals' product offerings. make the company's product/service more economical for a buyer to use-this is critical to keeping buyer switching costs high and achieving a high degree of brand loyalty among buyers