To build a good employment brand and ensure a successful recruiting program, which of the following practices should the HR personnel follow? a. They should only let senior members act as ambassadors of the company's brand. b. They should spot applicants who can resonate with the company's mission. c. They should only show interest in employees whose skills would ensure a long-term career in the company. d. They should aggressively communicate company goals and ideologies and let applicants know what the company wants from them