To complete this exercise, students need to understand and be able to apply knowledge of: The marketing environment How the trends create potential buyers for products Target market profile Attributes that make a target audience attractive to a brand INSTRUCTIONS - COMPLETE BEFORE WEEK 6 CLASS For each product described in Marketing Exercise #1, identify one marketplace trend (or force) from Chapter 2 of our e-textbook that may create a new product need. Explain why the trend will encourage interest in a new product and how an updated product could leverage the trend. Identify a buyer group influenced by each trend as a potential target audience for the new product. Gather: Canadian population data about the