To complete this exercise, you will identify business growth strategies for creating a nationwide health club. In recent years, people have become increasingly more conscious about their overall health and this has led to a rise in gym memberships.

While people have become increasingly conscious of their health, they are equally aware of their wallets. Try to think about the services offered at a gym compared to the cost and time commitment of your members. Your business model and business$-$level strategy could make a huge difference in your gym$\text{'}$s profitability and membership retention rates. You will want to do some research if you are unfamiliar with services offered or the facilities at more health clubs.Step $1$: Competitive Analysis: You'll need to begin researching your competitors in the health club industry and their strategy for gaining and retaining customers.

Step $2$: Innovation Strategy: Is there a potential for a value innovation strategy in this fragmented industry? What might a value innovation strategy look like?

Step $3$: Differentiation & Value: Map out a strategy for creating a valuable company in the national health club market. Describe how your chosen strategy would enable you to create a national brand and$/$or attain scale economies.

Step $4$: Growth Strategy: Address your growth strategy. Will you be chaining or franchising to increase your market reach? Be sure to justify your answer.