To conduct a comprehensive risk assessment, we selected the risk framework approach. The risk framework provides a systematic approach to identifying, evaluating, and prioritizing risks. This approach is particularly well-suited for complex transactions like the Bank of America-Merrill Lynch acquisition. Risk Framework This is the simplest of the three high-level techniques. To assess risk, consider the following three project factors: Technology (the work) Marketing (the user) Manufacturing (the production and delivery) Kendrick, Tom. Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project (p. 64). AMACOM. Kindle Edition