To connect you to a social media leader to assess their approach to designing and implementing social media campaigns as well as develop your own approach to develop social media campaigns. DESCRIPTION This project consists of two main parts: Part A 1. Contact and set up an interview with a social media leader (advise them that their name, position and e-mail address will be included in the report document). 2. Ask them about how they design, implement and evaluate the success of social media for their organization. 3. Document the interview findings in Part A of the Report (template provided). Part B 1. Leveraging what you have learned from the class and your interview, formulate your own personalized approach to design, implement and evaluate social media campaigns and engagement. 2. Submit your report through the dropbox in eCampus. CAINTSM / Introduction to Social Media 2 INTERVIEW TIPS: Plan Use your network to create a list of potential social media contacts. Do a brief research of the organization so that you have a general idea of what your contact's responsibilities are. Review the questions that you will ask during the interview. You may want to jot down some