It is December 2019. Nintendo has hired you as an independent consultant to help them increase the market share of their new product, the Switch, and to help them understand the direction they need to take their products in the next generation of video game technology.

1. What is Nintendo's business strategy?

Describe and evaluate Nintendo's strategy in each of the following areas:

• Achieving Lower Overall Costsvs. rivals
• Differentiatingthe firm's product or service to command a premium price
• Focus on underserved buyer segments, geographic markets

2. How does this strategy compare to those of its chief competitors, Microsoft and Sony?

3. What key challenges does Nintendo face in executing its strategy?