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To create a market and customer-focused company, CEOs can: a. Empower the employees. O b. All the answers are correct. Appoint a senior marketing officer

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To create a market and customer-focused company, CEOs can: a. Empower the employees. O b. All the answers are correct. Appoint a senior marketing officer and marketing task force. d. Change the company's reward measurement and system. e. Develop strong in-house marketing training programs

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