To create successful new products, a company must

A$.$ spend more on research and development $($R&D$)$ than its competitors and understand its consumers

B$.$ focus its new product development efforts only on consumers and deliver value

C$.$ cut costs to keep the price of new products low while delivering acceptable quality

D$.$ obtain successful products through acquisitions instead of doing internal development

E$.$ understand its consumers, markets, and competitors and develop products that deliver superior value to customers