Question
To design a marketing channel system, marketers analyze customer needs and wants, establish channel objectives and constraints, and identify and evaluate major channel alternatives .
To design a marketing channel system, marketers analyze customer needs and wants, establish channel objectives and constraints,and identify and evaluate major channel alternatives.
When it comes to service output channel: "Product Variety", discuss why this service output was important for a product that you recently purchased.What made you decide to purchase the product and why?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
