To develop and evaluate a trade study to purchase a new smartphone by using real product alternatives that you find online.

1.We must build a consequence table

To include at least three alternatives and at least three attributes. (Screen size(in), weight(oz) and price). Only one or two of these attributes can be used but not the same.

Fill in the values in the consequence table using real data and or constructing ordinal attributes scales.

By ensuring that none of the alternatives are dominated by another. If they are we must adjust our alternatives or attributes?

We should not include the exact attributes like:

Screen size (in)

Weight (oz)

Price

value

2.To develop a multi-attribute value model. We may assume an additive value function for this exercise.

Use mid-value splitting to assess the value function for each individual attribute (5 point minimum). Fit a smooth or piece-wise function to the points.

To choose weights (c1, c2, c3). There is not necessary to use the formula method as (our professor has only covered developing weights for two attributes). we must provide an explanation or justification for our weights based on the relative values of the attributes. (e.g., The difference in price was small so I gave the price low weight, I am willing to pay a lot to gain performance, etc.)

3.We must use our value function to evaluate the alternatives and select

4.By choosing a single parameter (e.g., the relative importance/c-value of an attribute, or the price of an alternative) and perform a one-way sensitivity analysis over that attribute. we must present a chart showing this sensitivity analysis and explain in words what it means for the decision