• To develop marketing strategies based on the product life cycle concept: Investigate the use of pricing strategies and market share.

Instructions:

1. Using your textbook, class notes, and your own research explain what price skimming and penetration pricing are.
2. For what types of products would price skimming be most appropriate?
3. Provide a specific example and support your claim.
4. For what types of products would penetration pricing be more effective? Provide a specific example and support your claim.
5. Cite your sources using mybib.com.