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To differentiate its products from other similar brands, Aveda beauty products focuses on educating its customers on general skin and hair care. Its salespeople are
To differentiate its products from other similar brands, Aveda beauty products focuses on educating its customers on general skin and hair care. Its salespeople are trained to answer questions and help customers find solutions. What has Aveda achieved with customer education and employee training?
a
prevention of product duplication
b
synergy through relationship marketing
c
efficient use of imitative resources
d
a competitive advantage
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