To engage fans on Facebook, a good strategy is for a brand manager to use it to Multiple Choice create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page. send an email message to every registered Facebook user. O develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team learn users' passions and let them guide content, as Taco Bell does with polling its users. create ads that will appear in a specified, strategic position on every page when users log in to their profiles