To examine value creation in detail, select a product or service of interest to you. In making

your selection, consider a product or service that builds upon perhaps your personal or

professional experience. Doing so$,$ could provide you with some insights and help you to

examine what value it holds. Alternatively, you might have ran across a product$/$service

innovation recently that has grabbed your attention or have an innovation in mind that you

$$inner entrepreneur$$ would like to examine its $$value potential$.$