To fulfil the assessment criteria, your report you should demonstrate you have completed each of these criteria. See the Rubric below for specific details:

1. An introduction including a recent contextual background on Twitter.
2. Conduct a macro-level analysis of the organisation's business environment utilising a Confrontation Matrix framework (which incorporates PESTEL and VUCA factors) to identify and analyse the main macro-level elements and their potential impact on the organisation.
3. Conduct an industry-level analysis incorporating the use of Porter's Five Forces model, and identify the Key Success Factors (KSF) of the industry to determine the attractiveness of the industry.
4. Conduct an analysis of the organisation's internal resources and capabilities in terms of threshold and distinctive capabilities required at the operating level to meet the KSFs and therefore compete successfully in the industry. Summarise the key issues arising from your analysis in a SWOT/TOWS matrix

Total 1500w