To get an idea of a market of monopolistic competition, think about your decision about where to go out to eat for dinner. If you want to eat a hamburger there are so many options to consider: Whataburger, McDonald's, Burger King, Five Guys, Fuddruckers, Smashburger, ...

Yes, it's true these places all serve hamburgers but they aren't all exactly the same. Some are flame grilled, others are broiled, some offer different toppings, others use higher quality meats. Each company has to go out of their way to distinguish themselves in a crowded field.

In markets of monopolistic competition you often find companies using creative ways to compete with each other and attract customers. In your response below, identify an industry that fits the description of a monopolistically competitive market and explain how firms in that industry differentiate their products by using one or more of the following techniques:

• differences in physical or qualitative attributes
• offering higher quality service or amenities
• more convenient locations
• branding and image