Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Our company sells merchandise online where a customer can put items into a cart and then make a purchase. Customers now also have the option

Our company sells merchandise online where a customer can put items into a cart and then make a purchase. Customers now also have the option to directly purchase items without putting them into a cart with the "impulse buy" button, a feature that was added to the site three months ago. We collected data of our customers' behavior on the site, and we notice that since the "impulse buy" button was introduced, a large number of customers who use that featureleave other items in their cartwithout purchasing them. Leaving items in cart without purchase is not atypical for visitors to our website even before the impulse buy button, so if a customer leaves an item in the cart for more than three days, a cookie within their internet browser will trigger a notification to return to their cart to purchase the items left there. We want to study the relationship betweentriggering a cart notificationandusing the impulse buyfeature. Looking at the data, for customers who used the impulse buy button, the probability they triggered the cart notification was 0.43 while the proportion of all customers who both used the impulse buy button and triggered the cart notification was 0.12. If 19% of customers neither triggered the cart notification nor used the impulse buy button, which of the following answers are TRUE? (There might be more than one correct answer).

Choose all that apply

Triggering a cart notice and using the impulse buy feature are independent

The proportion of customers who triggered a cart notification is 0.65

The proportion of customers who triggered a cart notification is 0.51

The proportion of customers who used the impulse buy button was 0.37

The proportion of customers who used the impulse buy button was 0.28

93% of customers either used the impulse buy button, triggered the cart notification, or both

81% of customers either used the impulse buy button, triggered the cart notification, or both

It is evident that using the impulse buy button makes it more likely a customer triggers a cart notification

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Number Theory A Historical Approach

Authors: John J Watkins

1st Edition

1400848741, 9781400848744

More Books

Students also viewed these Mathematics questions

Question

Armed conflicts.

Answered: 1 week ago

Question

Pollution

Answered: 1 week ago