To help a firm achieve a competitive advantage, each distinct activity performed in the value chain needs to

Question $17$ options:

A$)$

contribute to the firm's strategic position as either a low$-$cost leader or differentiator.

B$)$

reduce the immobility and the heterogeneity of the firm's resources.

C$)$

create a static fit between the company's internal resources and the external environment.

D$)$

reduce the causal ambiguity and the social complexity of the firm's source of success.