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To help a firm achieve advantage and high peformance, each primary capability located in the value chain needs to: Contribute positively to the firm's business
To help a firm achieve advantage and high peformance, each primary capability located in the value chain needs to: Contribute positively to the firm's business strategic position. Reduce the immobility and the heterogeneity of the firm's capabilities. Create a fit between the firm's capabilities and industry structure. Reduce the causal ambiguity and the social complexity of the firm's capabilities
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