To help identify market opportunities students should research current Canadian eating trends (I have provided a few below but there are more - what are some current trends around food that I haven't noted?), and brainstorm potential new product ideas or ways in which your firm could significantly improve one of the company's existing products or provide a brand new one (to meet evolving customers' needs, of course). Review the firm's current target markets; you might consider changing a current target market and modifying a product to fit the new target market's needs. Remember, all good product ideas start by thinking about customers' needs.
To help spark new ideas, think about some current eating trends in Canada.
Target market and price for low calorie fries
Mark's Music is a store that buys and sells musical instruments and uses a perpetual inventory system. Transactions for the business are shown below: Nov. 2 4 5 7 Purchased two electric guitars from Fender Supply Limited, on account, at a cost of $900 each, terms 1/10, 1/60 Made a cash sale of two keyboards for a total invoice price of $2,400. The cost of each keyboard was $900. Received a credit from Western Acoustic Inc. for the return of an acoustic guitar, which was defective. The original invoice price was $525 and the guitar had been purchased on account. One of the keyboards from the cash sale of Nov. 4 was returned to the store for a full cash refund because the customer was not satisfied with the instrument. Purchased store supplies for cash from a stationery store. The price of the supplies is $175. Sold one Omega trumpet to the Toronto Regional Band, on account for an invoice price of $3,200. Terms are 1/10, 1J60. The trumpet had cost Mark's Music $1,420. Made a payment or account for the amount owing to Fender Supply Limited for the purchase of Nov.2. 8 10 10 earch 25C AB o an 16 E 112 7 90 18 flo 32 19 , 10 13 TEUTETTUUMS PIPE Made a payment on account for the amount owing to Fender Supply Limited for the purchase of Nov.2. Purchased two saxophones from Yamaha Canada Inc on account. The invoice price was $2,300 for each saxophone. Terms are 1/10,n/30. Returned to Yamaha Canada Inc. one of the saxophones purchased on Nov. 13, as it was the wrong model Received a credit from Yamaha for the full purchase price. Received a cheque for the appropriate amount from the Toronto Regional Band for the purchase of Nov. 10. Paid balance owing to Yamaha Canada Inc. 16 20 22 Prepare the journal entries to record Mark's Music transactions assuming the company uses the earnings approach to recognize revenue. (Credit account titles are automatically indented when the amount is entered. Do not indent manually. If no entry is required, select "No Entry" for the account titles and enter for the amounts. Record journal entries in the order presented in the problem.) Debit Credit Date Account Titles and Explanation 25C ORI to search op Prepare the journal entries to record Mark's Music transactions assuming the company uses the earnings approach to recognize revenue. (Credit account titles are automatically indented when the amount is entered. Do not Indent manually. If no entry is required, select "No Entry" for the account titles and enter for the amounts. Record journal entries in the order presented in the problem.) Date Account Titles and Explanation Debit Credit (Cash sale. 25C O i to search hp
