To help you think strategically about your personal social media strategy, lets do a little exercise. Heres how it will work.

Pair up with one partner.

Using the following questions, your partner will audit your social media presence. You will also audit your partners presence.

Your partner will share findings and feedback from the audit. You will do the same.

After the audit and feedback process, think about how you might change your social media strategy going forward.

Social Media Audit Questionnaire

Step 1: Inventory your partners social media presence.

Google your partners name. What have you found?

Is your partner on LinkedIn? Facebook? Twitter? Other social platforms? How easily can you find your partners profile on various social networks?

Describe your partners behavior on social media? Is your partner active or passive? What types of content does your partner post?

Step 2: Summarize your perception of your partner.

Based on your inventory of your partners online identity, what assumptions would you make about your partner? Define your perception. Be specific.

Step 3: Provide feedback on your partners social media strategy.

In light of chapter concepts and the partner inventory, how can your partner enhance her or his personal social media strategy going forward?

Step 4: Reflect on your personal social media strategy.

Did your partners audit of your social media presence reflect your in- tended social media strategy? What refinements to your strategy will you make going forward?