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To improve collaboration between sales and marketing, the two parties should agree on critical customer issues such as (CLO-2) a. Buying motives b. Identification of

To improve collaboration between sales and marketing, the two parties should agree on critical customer issues such as (CLO-2)

a.

Buying motives

b.

Identification of customer segments and the related needs

c.

All of the responses

d.

Purchasing processes

e.

Relevant value dimensions with customer segments

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