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To improve collaboration between sales and marketing, the two parties should agree on critical customer issues such as (CLO-2) a. Buying motives b. Identification of
To improve collaboration between sales and marketing, the two parties should agree on critical customer issues such as (CLO-2)
a.
Buying motives
b.
Identification of customer segments and the related needs
c.
All of the responses
d.
Purchasing processes
e.
Relevant value dimensions with customer segments
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