To improve performance, there are many different avenues for outcompeting rivals, such as

realizing a higher cost structure and lower operating profit margins than rivals in order to drive sales growth.

creating products analogous with competitors so as to be competitive in the same markets.

pursuing similar personalized customer service or quality dimensions as rivals.

being undecided whether to concentrate operations on local or global markets.

strengthening competitiveness by pursuing strategic alliances and collaborative partnerships.