To improve the effectiveness of display/sponsored-ads placement

To increase traffic to the program pace by 25%

To improve conversions (download and application form) by 30%

1.For each marketing goals above, define your own KPIs, and identify the metrics that will be utilized for their evaluation.

2.Develop a set of recommendations to improve the online performance of Thunderbird

Note: Thunderbird emailed me excel file that can be used for this case and I have attached it to the document section of the class.