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To make intangible products more tangible or real to consumers, marketers often: Select one: a. use external reference prices. b. use multiple channels of distribution.
To make intangible products more tangible or real to consumers, marketers often: Select one: a. use external reference prices. b. use multiple channels of distribution. c. use symbols or cues to help indicate product benefits. d. use low prices on intangible goods
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