To market itself in a country like Pakistan, which has relatively conservative Islamic values, Red Bull would be wise to continue sponsoring extreme sports in Pakistan to retain its edgy image. position itself as a refreshing beverage in order to attract a wider target market. price its brands significantly lower than other energy drinks to make them more affordable to the mass market. adapt its promotional focus to suit the leisure preferences of local 20 to 30 year-old market in Pakistan. All of the above strategies would make sense for the Pakistan market