To maximize profitability and competitiveness, firms must

options are, sacrifice functional-level strategy for the sake of corporate level, created share value via greenwashing, diversify heir investment portfolios, or create alignment across all levels of strategy

Sol177:

To maximize profitability and competitiveness, firms must create alignment across all levels of strategy.

Functional-level strategy is important for achieving operational efficiency and effectiveness within specific functions or departments of the organization, but it should not be sacrificed for the sake of corporate-level strategy, which involves making decisions about the overall direction and scope of the organization.

Creating share value via greenwashing is a tactic used to deceive consumers into believing a company is more environmentally friendly than it actually is. This may help the company in the short term, but it is not a sustainable long-term strategy for maximizing profitability and competitiveness.

Diversifying investment portfolios may be important for reducing risk, but it is not directly related to maximizing profitability and competitiveness of the firm.

Creating alignment across all levels of strategy is important for ensuring that the functional-level strategies are consistent with the overall corporate-level strategy and that all parts of the organization are working together toward common goals. This helps to ensure that the organization is efficient, effective, and competitive in the long term.