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To measure the effectiveness of marketing communications, marketers assess message delivery. Two common message delivery metrics that measure how much of the target market is
To measure the effectiveness of marketing communications, marketers assess message delivery. Two common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are:
cost per thousand and cost per click
impact and advertising-to-sales ratio
effective reach and frequency.
esponse and conversion rates.
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