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To mix it up a bit, feel free to respond to this question as your initial post: Assume you are a manager in one of

To mix it up a bit, feel free to respond to this question as your initial post:

Assume you are a manager in one of the branches Facebook and an advertising company is offering to sell some kinds of service to increase revenues in your branch. The advertising firm is claiming more than a 20% increase in advertising revenues if Facebook adopts the services. Explain in detail all the steps you would take to verify this claim. What data would you need to collect?

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