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To move consumers from interest to desire in the AIDA model of communication, the message sender must get the receiver of the message to
To move consumers from interest to desire in the AIDA model of communication, the message sender must get the receiver of the message to
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Operations Management in the Supply Chain Decisions and Cases
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
6th edition
73525243, 978-0073525242
