To objectively evaluate the strengths, weaknesses, opportunities and threats to a business, organisations should perform a SWOT analysis. This evaluation provides an overall picture of the position of the company (internal and external), and elucidates areas for growth and development, as well as risk mitigation and prevention.

Q1.Each company or business needs to be familiar with the essence of the SWOT analysis and its role in the process of business development and adjustment. Explain the main compounds and the aim of a SWOT analysis.

Q2.Provide a thorough SWOT analysis of the chosen company, organisation, vendor or corporation. Thoroughly consider everycomponent of the SWOTanalysis, so to carefully evaluate the role and the potential development of thecompany in the market.