What best explains why Amazon would advertise price changes that amount to mere pennies? And, similarly, why would Amazon raise the price by 3000% on a single product? Amazon wants to convince each of its potential consumers via central route persuasion, and these price changes are effective peripheral cues to agree to the price Amazon uses algorithms that automatically update multiple times a day, sometimes creating bizarre price changes Amazon hires thousands of pricing strategists that manually update the prices of millions of products multiple times a day Amazon mismanages its warehouse operations so frequently that it results in thousands of pricing errors on a daily basis