To prepare for the discussion, follow the steps below:

Step 1

Watch the video. Here is the link - https://www.youtube.com/watch?v=c59pZOalbqc

Step 2

Based on the video you have just watched, analyze the company's resources and capabilities using Resource Based View Theory. To make it easier on yourself, you are welcome to fill out the table (to access it, click here). This table lists only six resources (or capabilities) mentioned in the video. The first one, The leadership provided by the owner, Jim Brush,provides you with an example. You are to identify whether items 2, 3, 4, 5, and 6 are a resource or a capability. For resources, place an "R" in the second column; for capabilities, put a "C." Then, move on to the third column. If you believe a particular resource (or capability) is valuable, indicate "yes." If you think a resource (or capability) is not valuable, type "no." In the same cell, explain briefly whyyou believe the answer isyesorno. Your reasoning must provide evidence from the lecture material. Repeat the same approach for all columns (if applicable) and all listed resources (or capabilities). Of course, you should not limit your analysis only to the six resources/capabilities listed in the table; they are three just to get you started. Identify any additional resources/capabilities and evaluate each of them on the criteria identified in columns 2 and 3,4, 5, and 6 (if applicable).

Step 3

Answer the following questions:

a) what resources/capabilities potentially can deliver a competitive advantage to the company? How? (here, you want to rely on your analysis from step 2)

b) what resources/capabilities deliver a competitive disadvantage to the company? How? (here, you want to rely on your analysis from step 2)

c) what company's resources/capabilities can be bundled to have greater chances of gaining competative advantage? How the bundled resources/capabilities will generate synergy?