to produce a 25-35 page business plan prospectus for an original concept.Each member of your team will be responsible for contributing an equal amount of effort to the business plan. At the end of the project, each team member will assess the individual efforts of your members for assistance with participation grades. You can use any company in the internet that you found good to insert in your Business Plan.

Elements of the Business Plan Prospectus

Front Matter:

Cover Page with company name and logo

Title Page with name of company, name of participants, course title and teacher, and date

produced

Table of Contents (The best format is to follow subject headings, labeled 1.0, 1.2, 1.3, 2.0, 2.1,

2.2, etc)

Table of Figures (For all graphics)

Executive Summary (2-4 pages, exceptionally written)--This is the resume of your business plan,

highlighting the key selling points about your business opportunity. It should have elements of each of the sections, but is not a formal "summary" of each. This section should sell the concept as a whole, with the hope that the reader will be interested enough to read further.

Body:

Every business plan is different, so these section may or may not be appropriate, but these are common:

Company Description, Products and Services-- A clear, concise, and compelling description of

your business concept as well as the products or services it provides. In describing the company and products it can be useful to describe the market for the products, who would purchase the product and why.

Industry and Competitive Analysis-- This section provides analysis of the trends of the industry, noting strengths and weaknesses (e.g. is it growing?), as well as analysis of the current and potential competition, noting competitive advantages or disadvantages for specific competition.

Market Analysis and Marketing Plan--This section describes the potential market for your products or services, identifying potential for sales within the target demographics. The "marketing plan" describes how your company with reach the target audience, what kinds of advertising, where, and what kinds of marketing themes may be appealing.

Financial Risks and Opportunities-- This section puts in writing and charts or spreadsheets an explanation of the financial costs vs potential rewards. This should describe the startup costs necessary, the expected revenue, and the time to profitability. Analysis should be made of the potential financial risks involved in the venture.

Management and PersonnelSummarizes the backgrounds and qualifications of the members of your business group.

Back Matter:

Works Cited in APA format

Appendix (Appendix A should be your team's resumes, Appendix B can be any supporting

material you think would be helpful)

Format and Design:

All business plans should have the following:

Consistent Subject Headings for all sections (Labeled 1.0, 1.2, 1.3, 2.0, 2.1, 2.2, etc)

Visuals with proper Figure Captions and Cross References in text

Running Header and/or Footer (perhaps with company name, but definitely with page

numbers)

Citations In-Text throughout, and in Works Cited.

According to Ernst and Young Business Plan Guide, the business plan is a hybrid documentpart projection and part sales toolit must walk a fine line in content and tone of presentations. The information must be accurate, yet must convey a sense of optimism and excitement. The tone should be businesslike. If there is too much form over substance, people wont take the plan seriously....Therefore a business plan makes good use of graphics, or that paints a picture of the company in a provocative way...Even minor errors in spelling and grammar can suggest substantial negatives regarding the entrepreneur and therefore the entire enterprise. Have someone skilled in this area review the plan to eliminate these minor annoyances that may have a negative impact on the reader.

subject: Business Planing