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To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a strategy
To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a strategy with the Corvette.
A backward invention
B product invention
C product adaptation
D standardization
E straight extension
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
4th edition
78029422, 978-0077513009, 77513002, 978-0078029424
