To truly retain customers, which of the following steps are needed?

Group of answer choices

a. To PROVIDE an excellent experience from the first interaction with sales rep all the way to customer service agent who field customer complaints and concerns

b. To load up a salesperson with more leads than they can handle

c. To make as many product pitches as possible

d. To use as much social media as you can

e. To cross-sell and upsell every time you get a chance