To use this tool, start by determining which of the KSFs apply An industrys Key Success Factors are those competitive factors that most affect industry members ability to survive and prosper in the marketplace Determine the industry KSFs by asking the following questions 1) On what basis do buyers choose between different brands in the industry 2) Given the rivalry in the industry, what resources and competitive capabilities must any company in the industry possess in order to be successful 3) What shortcomings are almost certain to put any company in the industry at a significant disadvantage Remember, this table lists many factors that could be KSFs But you must choose only 3 5 KSFs (from the 27 listed here) applicable to all companies in the industry Then assess how Domino and any 3 of its major rivals in the industry fare on each of the chosen KSFs, and what that in turn means for Dominos 1 Image and reputation 2 Low cost 3 Convenient retail locations 4 Pleasant employees in all customer contact positions 5 Breadth depth of offering 6 Other features (mention what these are E g Guarantees and warranties, attractive styling packaging) Resources capabilities 7 Scientific research and expertise, patents 8 Ability to develop innovative products and product improvements 9 Design engineering skills 10 Quality control know how 11 Marketing capabilities 12 Other workforce talent (mention what these are) Operational approach 13 Strong distribution networks 14 Electronic (Internet) tracking and or delivery 15 Ample space on retailer locations for products 16 Customer service 17 Heavy highly targeted marketing advertising 18 Manufacturing quality 19 Low cost production efficiency 20 High level of vertical integration (that is, low reliance on suppliers for raw materials or inputs) 21 Manufacturing flexibility Strategy organizational elements 22 Speed of getting new products to market 23 Ability to strategically respond quickly to shifting market conditions (relevant in new industries) 24 Organizations information communication technology that enables it to access, store, transmit, and manipulate information 25 Access to financial capital 26 Organizational experience (age of the company) 27 CEO or Top Management Team leadership skills

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To use this tool, start by determining which of the KSFs apply. An industrys Key Success Factors are those competitive factors that most affect industry

To use this tool, start by determining which of the KSFs apply. An industrys Key Success Factors are those competitive factors that most affect industry members ability to survive and prosper in the marketplace. Determine the industry KSFs by asking the following questions: 1) On what basis do buyers choose between different brands in the industry? 2) Given the rivalry in the industry, what resources and competitive capabilities must any company in the industry possess in order to be successful? 3) What shortcomings are almost certain to put any company in the industry at a significant disadvantage? Remember, this table lists many factors that could be KSFs. But you must choose only 3-5 KSFs (from the 27 listed here) applicable to all companies in the industry. Then assess how Domino and any 3 of its major rivals in the industry fare on each of the chosen KSFs, and what that in turn means for Dominos.

1. Image and reputation
2. Low cost
3. Convenient retail locations
4. Pleasant employees in all customer contact positions
5. Breadth/depth of offering
6. Other features (mention what these are. E.g.: Guarantees and warranties, attractive styling/packaging)
Resources & capabilities
7. Scientific research and expertise, patents
8. Ability to develop innovative products and product improvements
9. Design & engineering skills
10. Quality control know-how
11. Marketing capabilities
12. Other workforce talent (mention what these are)
Operational approach
13. Strong distribution networks
14. Electronic (Internet) tracking and/or delivery
15. Ample space on retailer locations for products
16. Customer service
17. Heavy/highly targeted marketing/advertising
18. Manufacturing quality
19. Low-cost production efficiency
20. High level of vertical integration (that is, low reliance on suppliers for raw materials or inputs)
21. Manufacturing flexibility
Strategy & organizational elements
22. Speed of getting new products to market
23. Ability to strategically respond quickly to shifting market conditions (relevant in new industries)
24. Organizations information & communication technology that enables it to access, store, transmit, and manipulate information
25. Access to financial capital
26. Organizational experience (age of the company)
27. CEO or Top Management Team leadership skills