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To what do you attribute JUUL's success? Is this a predatory product, as defined in the Module Note on Responsibilities to Consumers? How should the

  1. To what do you attribute JUUL's success?
  2. Is this a predatory product, as defined in the Module Note on Responsibilities to Consumers?
  3. How should the new CEO of JUUL, be thinking about his relationship with theUnited States Food and Drug Administration?
  4. The new CEO K.C. Crosthwaite, is facing opportunities as well as pressures from a variety of stakeholders; how should he move forward in the next 3-5 years?

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