1. To what extent do you think the acquisition of Argos by Sainsbury's resulted in delivering superior value to customers?
2. How is the concept of share of customer illustrated in the case study?
3. To what extent would you agree with the claim that Argos's marketing management orientation is a mar- keting concept? Justify your standpoint with relevant points from the case study.
4. What are the key actions taken by Argos that show that the organization is following the changing marketing landscape?
5. In view of the stiff competition in the UK retail sector, suggest various ways by which Argos could continue to provide better value to its customers.