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Toast POS - Evaluation and Control A. Formal Controls Describe the types of input controls that must be in place before the marketing plan can

Toast POS - Evaluation and Control A. Formal Controls Describe the types of input controls that must be in place before the marketing plan can be implemented. Examples include financial resources, capital expenditures, additional research and development, and additional human resources. Describe the types of process controls that will be needed during the execution of the marketing plan. Examples include management training, management commitment to the plan and to employees, revised employee ev

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