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Today, ABB is a Swedish-Swiss multinational corporation headquartered in Zrich, Switzerland, operating in robotics and in the power and automation technology areas, ABB started as

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Today, ABB is a Swedish-Swiss multinational corporation headquartered in Zrich, Switzerland, operating in robotics and in the power and automation technology areas, ABB started as ASEA in 1883 as a manufacturer of electrical light and generators. The company's nest step into international trade was shipping lights and generators into Europe, ABB's initial strategy was transnational O exporting O standardization

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