Today, consumers can travel the world with a click of a mouse. The Internet has certainly changed and shaped the way consumers arrive at a specific purchasing decision. No longer bound by "word-of-mouth" comments, reviews of mass mailings, or scanning Sunday newspaper ads, today's consumer can learn about potential products by analyzing customer reviews, reviewing product website information, participating in web-based product simulations, etc. Knowing that consumers can instantly access information via the World Wide Web, how would you, as a marketer, direct your company's global marketing efforts? Provide a specific example to illustrate your ideas.