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Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration? Question 7 Select one:
Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration?
Question Select one:
a
The right to receive discounts based on total online and offline purchases
b
Offer gift certificates that can be redeemed online and offline
c
The ability to return an online purchase at the retail location
d
The ability to order the product online and pick it up at a retail location
e
Offer specific specials to online and separate ones to offline consumers
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