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Today, marketers are increasingly emphasizing a Tiffany / Walmart strategy, which is to offer Multiple Choice a high - priced and a low - priced
Today, marketers are increasingly emphasizing a TiffanyWalmart strategy, which is to offer
Multiple Choice
a highpriced and a lowpriced offering to a single market segment.
a highpriced product to a lowincome or low net worth segment.
a lowpriced product to a highincome or high net worth segment.
entirely different offerings to highend and lowend segments.
different variations of the same basic offering to highend and lowend segments.
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