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Today, no one needs to be convinced of the importance of innovation - intense competition, along with fast-changing markets and technologies, has made sure of

"Today, no one needs to be convinced of the importance of innovation - intense competition, along with fast-changing markets and technologies, has made sure of that. How to innovate is the key question" (Drucker, 1985, p. 149). How did Peter Drucker respond to this dynamic and how is it applicable in today's business environment?

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