Today$$s largest problem businesses face is navigating through all the sudden change while maintaining streamlined processes and the business bottom line. Change management is vital to any digital transformation project, though sometimes underprioritised. To succeed in today$$s highly competitive market, businesses must support and actively manage organisational change.$$Today$$s largest problem businesses face is navigating through all the sudden change while maintaining streamlined processes and the business bottom line.$$

Elaborate on the $$sudden changes$$ organisations are facing.