Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that $\_\_\_\_\_\_\_\_.$Group of answer choicestarget market strategies are no longer effectivethe traditional marketing approach would be the best approach to followthe producers must consider themselves as a part of the value$-$chain processall market segments are equally profitablethe producers should focus on niche markets