Today's business models are less bricks-and-mortar and are increasingly technology-driven models. As a result, a company's value is underpinned by nonfinancial factors such as brand name, customer base, know-how, etc. In 2015, intangible assets accounted for 84% of the S&P 500 value, compared to 32% 30 years earlier. Speak to one intangible asset (or asset class) that interests you.