Today's freight forwarders can operate anywhere from being in a transactional paperwork management role to a strategic asset for a company, and everything in between.

Develop a case for how the typical freight forwarder should be classified in this continuum, and what steps should be taken to make the function more of a strategic weapon, if you think that is an appropriate role that would be presented to a CEO of Chief Supply Chain Officer in what the strategy is and how to implement it.